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A 4 week campaign on Newslink placing a number of spots around the 1pm news to encourage uplift of web traffic to the CTM site
33increase in spontaneous first mention awareness ( TV 10%)
A 3 week campaign designed to position NatWest as ‘Britain’s most Helpful Bank’ and increase brand/product consideration
46higher spontaneous brand awareness of NatWest among exposed compared to the non-exposed
A campaign capitalising on The Oscars’ position in the news with award specific content on the days following the event.
15uplift of page views for the Oscars