Case Studies

logo_ctm

Compare The Market

A 4 week campaign on Newslink placing a number of spots around the 1pm news to encourage uplift of web traffic to the CTM site

33increase in spontaneous first mention awareness ( TV 10%)

Natwest

NatWest

A 3 week campaign designed to position NatWest as ‘Britain’s most Helpful Bank’ and increase brand/product consideration

46higher spontaneous brand awareness of NatWest among exposed compared to the non-exposed

Oscars

The Oscars

A campaign capitalising on The Oscars’ position in the news with award specific content on the days following the event.

15uplift of page views for the Oscars